Our Story

Built by someone
who felt the gap.

SastaKhana did not start in a boardroom. It started in a kitchen, watching good food go into a bin at the end of every shift.

Where it began

Milan, 2017.

SastaKhana started in a restaurant kitchen in Italy. Between 2017 and 2019, our founder Usman Qureshi worked as a restaurant partner in Milan, watching quality food go unsold every single evening.

Not because it was bad food. Because there was no way to tell the people nearby that it existed, was fresh, and could be theirs at a fair price before closing time. That gap stuck with him.

Years later, working in Germany, he watched the same thing happen across Pakistan at scale. Islamabad's best bakeries throwing away trays of croissants. Cafes pouring away fresh coffee blends. Restaurants clearing tables no one sat at. Hundreds of thousands of rupees disappearing every evening across a single city.

SastaKhana is the system that should have existed — a real-time marketplace connecting Islamabad's food businesses with the customers who are already nearby. Built from Germany. Launching in Islamabad. Built to grow across Pakistan.

UQ
Usman Qureshi
Founder & CEO, SastaKhana (Pvt) Ltd
LinkedIn

Our mission

Why we are building this.

Our Mission
Make quality food accessible to everyone in Islamabad — and give food businesses the tools to reach their nearest customers before the day ends.

What we stand for

Four principles that shape every decision.

Fresh first
Every deal is same-day. No exceptions.
Fair pricing
Merchants set their own discount. Smart prices, not charity.
Local first
Islamabad first. Pakistan next.
Real-time
Live deals. Live inventory. No delays.

Where we are now

Pre-launch, onboarding our first Founding Partners.

SastaKhana is Pakistan's pioneer marketplace for sustainable surplus and fresh food deals. We are onboarding eight Founding Partners across Islamabad, with launch planned for 2026.

Home chefs join at launch alongside restaurants, bakeries and cafes. Supermarket and grocery partners follow in Phase 2.

Every partner is onboarded in person by our Islamabad team — one business at a time, so quality and reliability hold as we grow.

Be part of the first chapter.

Eight Founding Partner spots in Islamabad. Zero commission for your first 30 days.

Partner With Us →